Questions included in the survey:

• Do you send out some form of publication to inform clients about your offer (incl. scheduling, programming, ad-effectiveness, etc.)? Yes/ No
• If yes, what is the format of this publication and what does it entail? Please give details.
  Is it a physical, printed document (e.g. brochure, magazine, catalogue)?
  Is it sent out as an online resource (e.g. web link, PDF, interactive document, video)?
  Or both? If possible, please include a link or attachment where applicable.
• How often is this above-mentioned publication sent out (e.g. yearly, bi-annually, quarterly, other)?
• Who receives the publication (advertisers, media agencies, influencers, others)?
• Has there been a move towards a greener, more environmentally-friendly approach to your B2B communications, (e.g. printing less, avoiding single-use goodies, communicating/mailing less often etc?)
• Do you send out any goodies, gifts or any other physical promotional items to clients? Please give details and examples.
• Do you organise any promotional events, for which you send out associated goodies or other accompanying items? Please give details (e.g. If launching a cooking programme, you may organise an online cooking event for which you send a pack of ingredients to participants?
• From experience, what kind of B2B communications, activities or initiatives work particularly well with clients? Please share examples where you received positive feedback from clients.