Questions and topics
In this survey, we are looking for information on the availability of automated tools/portals provided by sales houses which allow their clients to plan, book, report TV and other media campaigns.Full list of questions
Questions included in the survey:
- Do you have an online/automated self-service tool which enables your clients to either plan, report or book campaigns?
If YES, see below / if NO, see question 15-16
- What is the name of the tool/portal?
- When was it launched?
- How long did it take to develop?
- Was it developed in-house or by an external provider (If external, by whom)?
- Who are the intended users: advertisers, agencies, both?
- Functionalities: What is the tool used for and for which type of inventory?
Planning, evaluation and optimisation of media campaigns
Uploading campaigns
Making purchases / booking campaigns
Reporting
Document archiving
Any other important functionalities? Please specify:
- What percentage of total inventory do you make available with the tool?
- If your tool allows automated campaign buying, which software is used?
- Is the tool used by several sales houses on the market or just your own?
- Do you consider the tool to be of high importance for the business? (e.g. how many customers use it, how big is its contribution to sales, how big a percentage of your inventory is made available, etc)
- What kind of promotional activities did you undertake to make your clients or your market aware of the tool?
- Next steps: Do you plan to add new functionalities or extend the tool to other types of inventory? If yes, which?
- Can you provide a link to the tool and/or a tutorial video?
If you do not have such a tool:
- Have you considered developing a tool for clients? If yes, for what purpose? E.g. campaign planning, reporting, booking? Please explain:
- If you have tried to develop such a tool, but abandoned the plans, what went wrong?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.