Questions and topics
This request examines the extent to which TV sales houses use CPM/CPT as the primary method to sell linear campaigns.Full list of questions
Questions included in the survey:
- Do you sell linear TV campaigns based on cost of thousands of impressions (CPM/CPT) or by another method, e.g. spot-based, GRP-based, other?
- If another pricing method than CPM is used, do you still use CPM/CPT estimations of TV campaigns for other purposes (e.g. for clients’ presentations, to compare cost of TV campaign with other media etc.)? Please specify:
- Have you considered using the CPM/impressions-based sales method to unify your linear and online inventory?
- Which sales method is dominant in your market overall (e.g. spot, GRP, CPM-based, other)?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.