Questions and topics
Information about how TV sales houses manage their CTV data verification, measurement, targeting, and reporting capabilities.Full list of questions
Verification / Validation
- Which vendors does your company use to validate and verify traffic as well as the key measures reported on? How satisfied are you with each provider for each area? What do you like and what do you dislike?
- Who would you say are the leading companies when it comes to verification and validation of digital inventory?
Brand Lift / Attribution Measurement
- In what ways listed below do you measure the success of advertising campaigns, beyond media metrics? Any details you can provide around methodology (i.e. pixel, integration) in the comment box would be much appreciated!
- What data sources/vendors do you use for each of the areas you selected in the previous question? Alongside the name of the vendor, please tell us how satisfied you are with each vendor / provider in each area.
- How well do you think CTV broadcasters are able to measure the true effectiveness of a campaign? Please give a score from 1 to 10 where 1 is the lowest and 10 is the highest.
Data / Identity
- In what ways are you able to target audiences via your CTV platforms?
- What types of data sources does your company use to identify target audiences?
- What data sources/vendors do you use for each of the areas you selected in the previous question? Alongside the name of the vendor, please tell us how satisfied you are with each vendor / provider in each area.
Reporting Impressions / Reach & Frequency
- Which of the following best describes how CTV impressions are reported alongside data from other platforms (i.e. linear) in your market?
- If they are reported Jointly, does the relevant system(s) also provide estimates of reach and frequency?
- Provide a brief description of the current sources/vendors for the data you describe above
- How well do you think broadcasters are able to measure cross-platform reach and frequency in your market?
- Are there any moves, by your company or others, to introduce new initatives into the market around measuring cross-platform reach and frequency or impressions?
Other
- What are the biggest TV/AV advertising measurement challenges that your company’s sector faces?
- What are the biggest TV/AV advertising measurement challenges that your company faces, if different from your previous answer?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.