Survey on digital ad formats

14/09/2020

TV

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Questions and topics

Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure.
Full list of questions

Questions included in the survey:

  • Which of the followig digital formats do you sell and what net CPM do you charge?
  • Do you always sell digital formats on a GRP basis, or do you also use other types of rates? For example one-day exclusivity where the client has 100% of the ads on a page for one day. Please specify:
  • In your experience, what is the most effective digital format to include in a deal? E.g. without this format you would likely not have concluded the deal.
  • Is the team selling your digital ad inventory integrated in the team selling your linear TV inventory / is it a separate/stand-alone team within your sales house / do you use an external agency?
  • Does the sales team who monetises your digital ad inventory also sell inventory for other media suppliers?

Access conditions

Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.

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