Survey on Euros and World Cup TV viewing trends in Europe



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Questions and topics

This survey looks at trends in the evolution of viewing figures of football events (the Euros and the World Cup) broadcast in Europe, the possible factors that may explain such trends and predictions for future viewing figures for the World Cup in 2022.
Full list of questions

Questions included in the survey:

  • Please give evolution figures in audience share and rating between the Euro 2016, the World Cup 2018 and the Euro 2021.
  • Please give viewing figures for online viewing of these tournaments.
  • Do you have any comments about how these sports events were broadcast in your market?
  • What factors do you think may explain the viewing trend in your market? Please give as many reasons as possible.
  • What are your predictions for TV viewing of the World Cup 2022 in Qatar? And why?

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