Questions and topics
This short survey looks at the basic composition of TAM panels in Europe, and in particular if there are pressure to include non-TV households.Full list of questions
Questions included in the survey:
- What is the basis of the TAM panel (all population, people with TV, other)?
- Is there a request from clients in the market to change the basis of the panel?
- Has the basis of the panel been changed in recent years?
- Are you aware of any insights on the impact of such a change, e.g. on GRP, reach, prices, etc?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.