Survey on Linear Ad Breaks

13/06/2025

TV

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Questions and topics

Defining ad break
Full list of questions

1. What is the time band of prime time?

2. How are advertising breaks distributed within an hour of broadcast during prime time?

3. When do advertising breaks occur during prime time? (before, during and/or after a program?)

4. What is the average number of ad breaks per hour during prime time?

5. Does the placement of ad breaks vary by program type, program length or moment of the day?

6. Do you have any rules on which programme never get interrupted by an ad break?

7. What is the average duration?

8. Does the length vary by program type, program length, time of the day?

9. Is there a legally defined maximum duration of commercials per hour?

10. Do you have any limits (self-imposed, or by law), regarding two clients from the same sector within the same ad break?

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