Questions and topics
Men are playing an increasingly central role as the person responsible for, or having an influence on, purchase. These questions ask about research on this topic, as well as any related evolutions in pricing, offers or client demand based on male target groups.Full list of questions
Questions included in the survey:
- Have there been any recently-conducted studies or research in your market on any of the following topics:
The evolution of shopping habits
The increasingly central role of men in purchase decision-making
Evolutions in the definitions of certain sociodemographic target groups - Have you recently adapted your pricing grid / packages / target groups to include a male-only target?
- Have you recently launched a male-specific offer, such as a new thematic channel targeting men, or a TV programme aimed at attracting new male audiences?
- Do you see an increasing demand from clients for male target groups? If so, how do you usually meet this demand? e.g. with sponsorships of male-targeted programmes or with audience-based buying based on lifestyle etc.
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.