Questions included in the survey:

• Which planning tool/software do you currently use? Please describe below:
  Name of software
  Name of provider (or indicate if developed in-house)
  Provider contact details or website
  Data used (e.g. TAM panel only, or other data sources…)
• Is your sales house the only user of the planning tool, or do you share it with other sales houses in your market?
• Does your planning tool allow media agencies to plan total video campaigns (TV, cinema, OTT, online video, etc.), or only linear TV campaigns? Please explain which types of video content can be planned with your current software:
• If linear TV only, do you consider developing/buying or do you know about a planning software for total video? If yes, please describe below:
  Name of softwares you are looking into/can suggest
  Name of providers you are considering/can suggest
  Contact details you can share, if any
  Other info (for eg. data used etc.)
• An egta member is looking to adopt a yield management/planning optimisation software which allows for some degree of in-house customisation. The planning software should preferrably be open-source. Apart from being able to work with a set of predefined industry-specific business rules, the planning software must also be customisable, i.e. allow the user to add more complex algorithms specific to their own sales house to allow near real-time yield optimisation. Can you recommend any software solution in line with the above specifications?