Questions included in the survey:

Addressable TV:

• Are you able to carry advertising on addressable TV?
• Is it subject to specific restriction on public service media?
• If yes, what does your current ATV offer include (linear / VOD / Ad replacement /DAI etc.)?
• How big is ATV in your overall advertising revenues (% bracket)?

Online advertising:

• Are you, as a PSB, allowed to serve advertising online?
• If yes, with what restrictions?
• If you can’t sell online advertising/spots, can you monetise other formats such as branded content, advertorial, sponsorship etc.?
• Have there been any recent legislative changes/proposals in that area?

Quantitative advertising limitations on PSB compared to commercial actors – since AVMS revision:

• Are commercial broadcasters calling for a stricter regime to apply to PSBs?
• Is there, or has there been, any (recent) political pressure to limit the amount of advertising on PSBs?

Sector specific advertising restrictions (sensitive product advertising, HFSS and beverage etc.):

• Are HFSS advertising rules stricter for PSBs than for commercial broadcasters?
• Have there been recent changes or do you foresee any future changes?
• Are there new sectors being regulated?
• Please specify (did you run successful lobbying to present these? What have been the most efficient counter-arguments used again the proposed bans?)

Talent retention and HR:

• Do you have any specific scheme / marketing strategy to hire young talent?
• Do you run specific trainings to educate existing staff about new technology / digital advertising etc.?
• Have you upgraded your work space – or changed your office policy – to nurture a more positive, modern and flexible work environment?