Survey on Sector Exclusivity 2025

01/12/2025

TV

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Questions and topics

Quick question asked to a selection of members about sector exclusivity

Full list of questions
  • How does back-to-back placements between competing brands may affect advertising effectiveness, attention, brand perception, recall, or other relevant KPIs.
  • Do you have any research that shows whether such adjacency has a positive, neutral, or negative impact?

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