Survey on sector exclusivity

27/10/2021

TV

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Questions and topics

These questions look at how sales houses apply sector exclusivity within their commercial breaks and the feasibility of guaranteeing sector exclusivity when running addressable advertising.
Full list of questions

Questions included in the survey:

  • Is sector exclusivity in your ad breaks part of your commercial conditions?
  • If so, please give as much detail as possible.
  • If sector exclusivity is not part of your commercial conditions, is it possible for an advertiser to pay a premium for sector exclusivity?
  • Do you apply sector exclusivity for sponsorships deals?
  • If you sell addressable advertising: Are you able to guarantee sector exclusivity in ad breaks where some spots are replaced with addressable campaigns? If so, how?

Access conditions

Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.

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