Questions and topics
The request gathers insights from various markets where multi-screen offers are available (linear TV & on-line video).Full list of questions
Questions included in the survey:
- Do you have a total video offer?
- Which target groups do you sell (e.g main commercial target group, younger target group)?
- Do you offer a fixed number of contacts on those targets?
- Do you guarantee a fixed cost/grp or CPM?
If yes, what spot length index is it based on (e.g. 15″, 30″)?
If yes, what time length index is it based on (e.g. monthly, weekly)? - Do you guarantee a minimum reach level?
- Do you commit to a specific TV vs online split?
If yes, what is the split between TV and online (e.g. 90-10%, 80-20%)? - Do you commit to a specific share of peak time vs non-peak time? If yes, please explain
- Do you commit to online premium inventory only?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.