Survey on unsold inventory

17/03/2021

TV

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Questions and topics

This request gathers information on sell-out rates, the impact of seasonality and Covid-19, and strategies adopted to prevent nad/or deal with unsold inventory.
Full list of questions

Questions included in the survey:

  • What is the average (daily) sell-out rate of your advertising inventory on your channels? [Note: average sell-out rate = sold advertising time/available advertising time]
  • Any comments on how seasonality is impacting your sell-out rate (e.g. winter more often sold out than summer, or Q1 less full than Q3…)?
  • Did “unsold inventory” become a more frequent problem during the COVID period? Any comment or explanation is welcome.
  • What do you do with your unsold inventory? Is it for example used for self-promos or sold heavily discounted in last minute? Please explain as much as possible.
  • Do you have a system/tool/strategy to prevent and/or deal with the occurrence of un-booked inventory?

Access conditions

Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.

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