Survey on Video Streaming

24/11/2025

TV

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Questions and topics

The survey assesses egta members' streaming & VOD activities, including their streaming business models, ad load, ad formats, content strategies, pricing methods, measurement, and more.
Full list of questions

This survey provides information from 34 participants (covering 48 streaming platforms) about the following topics:

  • Distribution pipelines
  • Content available on the platform
  • Business model
  • User identification
  • Ad formats
  • Ad load and skippability
  • Pricing and sales
  • Measurement and data
  • Viewing trends

Access conditions

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