Questions and topics
With this survey, we are focusing on VOD monetisation strategies (particularly shifts from AVOD to SVOD models), business models, collaboration with other platforms and evolutions in viewer/user numbers.Full list of questions
Questions included in the survey:
- Did you launch your VOD platform straight away with a pay-wall (SVOD/TVOD)? Or did you move from an AVOD to a SVOD/TVOD model?
- Can you explain the choice that justified this business model when it was launched?
- When you decided to launch (or move to) an SVOD/TVOD model, did you run any preliminary analysis that gave you insights on the added value of opting for an SVOD/TVOD model rather than an AVOD model?
- Any figures you can share about your subscription income or the revenue model are welcome.
- Have you collaborated with any international online video platforms like YouTube, by providing them with trailers or promos (or full content)?
- Have you collaborated with any other national or local video platforms to monetise your content?
- Have you partnered with any competitors in your national market (e.g. another broadcaster) to create a joined platform for viewers to watch some or all of your respective content?
- How has the percentage of viewership/subscribers and revenues on your VOD platforms evolved year on year?
- Did you introduce a required user login to your platform after it was initially launched without a login?
Access conditions
Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we will send you the empty questionnaire.