egta AI Forum 2026 (TV & audio)
Tuesday 16 June (PM) to Thursday 18 June (AM)
This exclusive hands-on gathering will explore the practical and strategic implications of AI across the ad sales value chain, with a focus on how TV and audio companies can leverage AI to drive revenue growth, optimise operations, and strengthen their competitive position in an increasingly automated advertising ecosystem.
🤖 About the event:
Dates: From 16 June (PM- starting with lunch) till 18 June (AM – closing with a lunch) 2026
Location & hotel: Penta Hotel – Chaussée de Bruxelles 38 Brussels (booking link coming soon)
Fee:
€700 per delegate (early bird rate, valid until 30 April)
€800 per delegate (standard rate, valid from 1 May)
Who should attend: The event is open to egta TV and audio members only (ad sales professionals, advanced advertising specialists, and AI experts from multiplatform TV and audio companies)
Format: The Forum is designed as a highly interactive setting, encouraging peer exchange, practical case studies, expert input, and open discussion around both opportunities and challenges.
Cancellation policy:
Until 30 April: free cancellation
Until 16 May: 50% cancellation fee
After 17 May: 100% cancellation fee (a replacement participant may attend at no additional cost)
💡 Key topics:
✔️ Unlocking the essentials: AI fundamentals, generative and agentic AI – cutting through the hype.
✔️ Insights into agencies’ tech stacks: how AI tools reshape media planning, buying, and audience data strategies.
✔️ Exploring privacy-safe data collaboration setups and what publishers must prepare for in agent-to-agent trading.
✔️ Aligning AI-driven offers with advertiser KPIs: balancing automation and human insight to boost profitability.
✔️ Diving into the global shift: how tech platforms integrate AI in targeting, creative optimisation, and bidding – and what it means for TV and audio companies.
✔️ Interoperability insights: how agentic buying and emerging standards (like AdCP) redefine efficiency and partnership models.
✔️ Operational AI in ad sales: how TV and audio companies can manage transformation, reskill teams, and embed AI into daily workflows.
✔️ Building the future: designing the backbone ad sales infrastructure for the AI era – defining data access, guardrails, and interoperability principles.
✔️ Hands-on collaboration session on MCP-powered AI solutions for TV and audio ad sales.
✔️ Innovation spotlight: exploring new tools and partnership models that create additional revenue streams; turning innovation into deals and lowering the barrier to agentic operations.
✔️ AI use cases and pilots from leading TV and audio companies; projects on improved visibility in AI search, AI use cases on agentic sales, generative AI for ad creation, enhancing profitability and client reach, etc.
✔️ Strategic close: defining TV and audio’s collective AI stance – leveraging trust, brand safety, live content, and reach in the automated era.
Registration
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