Why listeners keep choosing radio, and what it means for advertisers
93% of listeners turn to radio for entertainment. 86% tune in to feel better. This session explains what drives radio listening today and how it affects the way listeners respond to ads.
NRJ Global will present new research from eight European markets in a free 30-minute webinar on Wednesday 2 December 2026 at 15:00 CET.
We will cover:
- How radio shapes mood throughout the day, with energy, breathing space and companionship
- Why radio and streaming complement each other, and which moments belong to radio
- Why listeners find radio ads less intrusive than digital formats
- What audiences in European markets expect from advertising – relevance or emotion
Radio puts listeners in a better mood and fits naturally into their day. When people feel good, they are more receptive to what brands have to say. Register now to hear about the full study behind this, with evidence from eight markets.
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