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Event details

Masterclass - Audience Buying

21 January 2019 - 23 January 2019 - Brussels, Belgium


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About the event



If you believe in the potential of some of your co-workers, send them to Brussels for 2 days to boost their career and knowledge!
Join the very first of its kind TV Audience Buying Masterclass! An egta exclusivity!
Target group: We leave it up entirely to each company to decide who is best fitted to attend such a meeting. The ideal candidate should however have a perfect understanding of their company’s pricing and sales methods, and ideally be able to suggest and implement changes to the company’s strategy, following up on this training. To limit the size of the group and guarantee a qualitative interaction, we will kindly ask you to limit the number of participants to maximum two per company.

Aim: The goal of these two days is to get a good grasp on the strategical opportunities offered by audience buying solutions, as this increasingly common practice in the USA slowly becomes a reality in Europe. Our two experts on the matter, Howard Shimmel (former Chief Research officer at Turner USA) and Gerhard Broussard (who has a large experience on the media agency side - read more about their experience in the document attached) will explain in details how this pricing and sales method is applied in the USA and how it is transforming the video market there. Through six modules, they will share their American experience and analyse with participants if and how audience buying can be applied in the various European market. They will help participants draw an action plan that is specific to their reality.


When: Monday January 21st 2019 (starts at 16:00) to Wednesday January 23rd 2019 (ends at 16:00) 



DAY 01: egta offices - Rue des comédiens 22 - B-1000 Brussels (Belgium)

DAYS 02 & 03: Crowne Plaza Hotel - Rue Gineste 3, 1210 Bruxelles (Belgium)


Training cost: 1500€ (includes: training, material, lunches & two dinners - not included: hotel nights and flights)
When you register, please communicate the invoicing information to [email protected]


Hotel - Crowne Plaza Hotel

Address: Rue Gineste 3, 1210 Bruxelles (Belgium)

Price per night:  egta rate pf 159€/night inclusive of breakfast is now past deadline - Please contact the reservation desk to proceed with your booking at [email protected]


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39