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Event details

Making TV easier to buy – A vision from the US with OpenAP and ViacomCBS

22 April 2021 - ONLINE ZOOM MEETING

About the event

Making TV easier to buy – A vision from the US with OpenAP and ViacomCBS

When: 22 April 2021, 4:00 – 5:00 PM CET

 

Wegta is delighted to welcome David Levy, CEO of OpenAP, and Travis Scoles, Senior Vice President of Product Management, Advanced Advertising at ViacomCBS, to an Online Talk on how to make TV easier to buy, plan, execute and measure.

During the one-hour-long virtual event, David will present OpenAP’s value proposition to publishers and advertisers, showcase a demo of OpenAP’s newly launched linear SSP and discuss the company’s vision for the future.

Following David’s presentation, Travis Scoles, SVP of Product Management, Advanced Advertising, ViacomCBS, will join a fireside chat along with egta´s Director General Katty Roberfroid, bringing the broadcasters´ perspective to the discussion. Our speakers will focus on how collaborative projects such as OpenAP can transform the way TV is sold, how they fit into publishers' internal sales processes and how they fit with other cross-industry projects on the market.

About OpenAP
OpenAP is an advanced advertising company bringing simplicity and scale to audience-based campaigns in television. In partnership with its members AMC Networks, FOX, NBCUniversal, ViacomCBS, Univision and The Weather Channel, OpenAP makes it easy for buyers to plan, transact and measure against new emerging targeting capabilities and ad products at scale.

About ViacomCBS
The multinational mass media conglomerate ViacomCBS is one of the founding members of OpenAP. The company has long cemented its position as one of the leaders of the video space thanks to its efforts aiming at simplifying the buying process of an increasingly dizzying array of video offerings.

 

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Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]

 

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The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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