Event details

Online talk on Digital Audio Monetisation: best practice from radio companies and Targetspot

May 11, 2021 - 3PM - 4:15PM CEST

For our next radio online talk we focus on a topic that raises many questions and expectations – online audio monetisation. For this talk we will welcome colleagues from Mediamond (Italy) to present MAX – the Mediamond Audio Exchange together with their online audio monetisation strategies, insights on formats, audio sales, programmatic and more. They will be joined by Communicorp (Ireland) presenting audioXi - Ireland’s largest digital audio exchange that consolidates the biggest audio creators and aggregators in one place, providing scale and streamlining the path to purchase. Both of these audio exchanges are technologically powered by Targetspot - a representative of which will present their expert ad tech point of view and the ways they help broadcasters in the monetisation of online audio.

We are pleased to welcome:

• Eric van der Haegen, Strategic Partner Development Director, Targetspot
• Francesco Paolo Tarallo, Partnerships and Business Development Manager, Mediamond
• Rob Timony, Business Director, audioXi

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Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]

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