egta regularly joins forces with industry partners offering technology solutions targeted to our members needs and knowledge partners to share information across the advertising industry.
GoCreateAcademy, in partnership with the University of West London, offers innovative courses and qualifications in radio/TV completely online. GCA courses are taught by top industry experts and packed full of videos, quizzes, screencasts and audio/visual examples.
GoCreateAcademy just launched two new radio qualifications - Creative Radio Advertising DipLCM and Creative Storytelling (for radio & podcast) DipLCM. Successful candidates can use the letters “DipLCM” after their name.
The Creative Radio Advertising course reveals the secrets of creating effective radio adverts/campaigns.
The Creative Storytelling course shows you how to create great radio documentaries and podcasts.
These qualifications are unique in their area and represent incredible value for money. EGTA members benefit from 20% discount. Please contact Katerina for the discount code. There is also an option to purchase additional support/tuition.
See more details about the courses here.
Future TV Advertising Forum 2017
Future TV Advertising Forum 2017 considers how we get the whole TV industry on board to deliver the scale of advanced TV advertising inventory that buyers want, and how to give access to it with minimum complexity and cost.
We will be following the money that comes when you re-aggregate fragmented audiences, measure previously non-measured viewing and improve attribution. We’re also following the viewer; considering how to maintain reach, understand individuals and run cross-platform campaigns.
We’ll also focus on optimisations and look at how to maximise the potential of advanced TV advertising and make it a truly-mass market affair.
egta members benefit from 20% discount. Please contact email@example.com for the discount code.
dot-radio web domains now available
.radio is a new top-level domain (such .com or .net) which is exclusively dedicated to radio stations, web radios, radio professionals, companies selling radio goods and services and radio amateurs. The primary launch phase of the European Broadcasting Union’s top-level “.radio” domain registrations begins on Aug. 23 and will be open until Oct. 31.
Apply for domain here.
See video about the launch here.For more infomation click here.
asi International Radio & Audio and Television & Video Conferences
8th-10th November in Nice, France
This year’s 27th annual International asi continues to track developments towards measuring all radio and audio, television and video audiences across all platforms. Delegates from around the world will hear the President of the WFA, David Wheldon, in discussion with Bob Hoffman (the AdContrarian) about advertisers’ progress in managing their online spend effectively. The three days of conference will close with a panel-led discussion on ‘Who really needs a Total Video currency’? Speakers include Google, BBC, Facebook, Viacom, MEC, Publicis, Auditel, BARB and the AGF.
Agendas here (scroll down the page to see).
The discounted early booking rate is available until the 22nd of September
The world of radio comes to Vienna
Radiodays Europe is the conference for radio and audio with more than 1500 participants from 60 countries. It is the meeting point for the European radio industry, both private and public, and a destination for radio people from around the world.
Radiodays Europe (RDE) will next time take place in Vienna, Austria 18-20 March 2018 at Austria Center Vienna.
RDE is not only the world´s largest event in radio, it is also leading the way by being forward looking, with high quality content and a huge programme with 120 speakers in 55 sessions over 2,5 days and 60+ exhibitors.
RDE is about radio´s future in a changing audio market, but also about sharing experiences from the best of radio today. Success stories, new digital services, new research and business cases.
Ania to get the discount code.
egta is always interested in connecting with knowledge and technology partners who offer solutions targeted to our members’ needs with regard to monetising TV/video and radio/audio. Partnership scenarios include speaking and exhibition opportunities at egta events, visibility in our publications, and tailored packages. Please contact Ania Lara at firstname.lastname@example.org for more information.