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World TV Day 2017: press release

20 November 2017

 

Why TV remains the world’s most effective advertising medium

 

CLICK HERE to download the full press release

 
On behalf of the Global TV Group - an informal grouping of broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose joint objective is to promote television - we are sending a press release focusing on the effectiveness of television worldwide and the release of first-time global figures demonstrating this.
 
On the occasion of World Television Day, TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures demonstrating TV’s resilience and strength as an advertising medium, with the recently formed Global TV Group a new unified voice for TV.
 
‘The Global TV Deck’ features figures from an initial 19 countries; a sample with the figures featured in the release is available to download here.
 
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Key media alliances celebrate the trustworthiness of TV on the occasion of World Television Day

 
CLICK HERE to download the full press release
 

On behalf of The European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the association of television and radio sales houses jointly, we are sending a press release focusing on the topic of this year’s World Television Day: Trust

 

The EBU, ACT and egta are celebrating the trustworthiness of television on the occasion of World Television Day, as declared by the United Nations. This year again, the three organisations have produced a 30-second video clip emphasising the role TV has around the world as provider of trusted content. The video highlights that now, more than ever, the trustworthiness of television plays a central part in our daily lives as it keeps viewers up to date on what is going on at home and abroad and brings the world’s attention to what matters.

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The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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