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BTV MEDIA GROUP EAD

Type: TV

Country: Bulgaria

Address: National Palace of Culture, 1 Bulgaria Square, 1463 Sofia

Phone: +359 888 675464

Website: http://www.btv.bg/

Stakeholders: Central European Media Group (CME)

Status of the company: Independent

Type of company: Private

Number of employees: 500

Contact details

CEO of the sales house/Head of Sales dpt

Name: Florian Skala

Title: Chief Executive Officer

Contact person

Name: Lubomir Angelov

Email: lubomir_angelov@btv.bg

Telephone: (+359) 2 9156 667

Reference person

Florian SkalaCEO

Dessislava ProevaHead of Sales 

Teodora TsvetkovaHead of Marketing

Lubomir AngelovHead of Research

Konstantina MarkovaHead of Communication / PR

Gospodin YovchevHead of Legal

Alexander BoychevHead of Digital

Zoya VassilevaWeb Sales Manager

Lora FachevaAlternative Ad Sales Manager

Market data

Name of TV channels commercialised by your sales house:

TV Channel

Audience Share

Market Share

bTV

37.5%

N/A

bTV Action

2.3%

N/A

bTV Cinema

2.1%

N/A

bTV Comedy

1.8%

N/A

bTV Lady

0.7%

N/A

Ring.BG

0.3%

N/A

Cartoon Network (represented by bMG)

0.9%

N/A

Source: GARB data 2017, TG: 4+, n/a – no market data available

Channel Name

Audience Share

Market Share

N-Joy

9.2%

N/A

Z-Rock

3.9%

N/A

bTV Радио 1.3% N/A
Jazz FM 0.5% N/A

Classic FM

0.3%

N/A

Source: GARB data 2017, TG: 15-69, n/a – no market data available

Other:

Commercialise other media:

Internet

Sell advertising on your channels’ websites:

Yes

Sell advertising on behalf of other website owners:

Yes

Offer or commercialise VOD offers:

Yes: Voyo.bg

Offer or commercialise a catch-up service:

Yes: btvplus.bg

Other platform/application/service:

News app: bTV Novinite

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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