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egta press room
 

Please find below the most recent press releases published by egta, as well as all information regarding the association, should you need to mention the association in an press article or similar.

 

egta branding: You can download egta's logo here.

 

Latest Press releases

TV drives business outcomes

Global TV Group arms advertisers with latest TV effectiveness evidence from around the world. Research collection demonstrates how TV works in every market, for all customer objectives.

30 April 2021

World Television Day celebrates a truth that holds around the globe: TV makes a difference

TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages.

21 November 2020

Phasing-out of targeted advertising as suggested by the adopted JURI report on the Digital Services Act sends a potentially fatal message for the ad-financed sectors

On behalf of EMMA (European Magazine Media Association), ENPA (the European Newspaper Association) EPC (European Publishers Council), FEDMA (Federation of European Direct and Interactive Marketing), EGTA (Association of TV and radio sales houses), ZAW (German Advertising Federation), we would like to voice our strong concerns about some key parts of the EP adopted report on the Digital Services Act on 20 October.
 
The report presents several problematic and worrying aspects and is regrettably one-sided, as it suggests new restrictions on online advertising which would be detrimental to the ad-financed sectors such as the press and media

21 October 2020

 

More Press releases

 

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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