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4 Sales

Type: TV

Country: United Kingdom

Address: 124, Horseferry Road – London, SW 1P 2TX - UK

Phone: +44 207 306 6440

Website: https://www.4sales.com/

Stakeholders: Statutory Corporation, Government owned

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 1000

Contact details

CEO of the sales house/Head of Sales dpt

Name: Alex Mahon

Title: CEO

Contact person

Name: Tanya O’Sullivan

Email: [email protected]

Reference person

Chief Operating Officer: Jonathan Allan

Chief Product Officer: Dave Cameron

Director of Sales: Matthew Salmon

Chief Marketing Officer: Zaid Al-Qassab

Chief Consumer & Strategy Officer: Sarah Rose

Director of Communication & Corporate Affairs: James Macleod

Director of Commercial Affairs: Martin Baker

Head of Sales Operations: Barry John

Head of Digital, Partnerships & Innovation: John Lewis

Market data

Ownership/status of the TV channels commercialised by the sales house: Private + Public

 

Type of TV channels commercialised by the sales house: Combination of Free-to-air, Paid, Thematic

Names of TV channels commercialised by the sales house: Channel 4, 4Seven, E4, More4, Film4, 4 Music, Box Hits, Box Upfront, Kerrang TV, Kiss TV, Magic TV, The Box, BT OOH, BT sport 1, 2 & 3 Dave, Drama, Eden, HGTV, Really Watch, Yesterday

 

Other media commercialised by the sales house:
Publishers’ websites: Individual channels
Video streaming services (VOD, catch-up): All4, UKTV Play, BT Sport on demand
Other: Pl4y; creative department, 4studio, 4ventures

 

Audience share of the channels commercialised by your sales house
Total (linear TV + VOSDAL): 15.99%
Source: BARB/Techedge 2019 full year
 

Sales house’s market share:
Total (TV): 28.3%

Source: Market estimates 2019 full year

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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