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MTVA

Type: TV & Radio

Country: Hungary

Address: Kunigunda útja 64 - 1037 Budapest

Phone: + 36 1 759 52 53

Website: http://www.mtv.hu/sales

Stakeholders: State owned

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 2200

Contact details

CEO of the sales house/Head of Sales dpt

Name: András Galavics

Title: Sales House Director

Contact person

Name: András Galavics

Email: galavics.andras@mtva.hu

Telephone: + 36 1 759 52 53

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

M1

7.7%

3,6%

M2

2.9%

0,3%

M3 (launched on the 20th of Dec., 2013)

1.0%

0,0%

Duna TV

3.2%

0,4%

DunaWorld

1.6%

0,1%

Source: Nielsen Audience Research (2014 Jan-Dec, Target: 4+; Period: 24h)

Name of commercialised radio stations:

Channel Name

Audience Share

Market Share

Kossuth Radió

16.7%

7,4%

Petőfi Radio

9.9%

4,0%

Bartók Radio

1.3%

0,1%

Dankó Radio

4.6%

0,3%

Nemzetiségi Adások

N/A

0,0%

Parlamenti Adások

N/A

0,0%

Source RAME/TNS Hoffmann (2014 Jan-Dec, Target: 15+; Period: Average Day)

Other:

Commercialise other media:

Print, Internet, Outdoor, Cinema, Other

Sell advertising on channels’ websites:

Yes

Sell advertising on behalf of other website owners:

No

VOD offers:

Yes: Teleteka

Catch-up service:

Yes: Teleteka

Other platform / application / service:

Yes: Apps

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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