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Medialaan NV

Type: TV & Radio

Country: Belgium

Address: Medialaan 1 1800 Vilvoorde, Belgium

Phone: +32 2 255 39 04

Website: www.medialaan.net

Stakeholders: De Persgroep / Roularta

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 75

Contact details

CEO of the sales house/Head of Sales dpt

Name: Ben Jansen

Title: Commercial Director

Contact person

Name: Martine Van de Voorde

Email: martine.vandevoorde@medialaan.net

Telephone: +32 2 255 39 04

Reference person

Function

Name

CEO – Head of Sales House

Ben Jansen

Head of Sales

Wilfried Celis

Head of Marketing

An Caers

Head of Research

Kristin Blondé

Head of Communication / PR

Kristin Fauconnier

Head of European Affairs /

Head of Legal

Ben Appel

Head of Pricing / Revenue optimisation

Steven Raemdonck

Head of Digital

Head of Special ads or special formats

Olivier Van Zeebroeck

Market data

Name of TV commercialised channels:

TV Channel

Audience Share

Market Share

VTM

20.6%

41%

Q2

4.9%

10.2%

Vitaya

4.9%

5.7%

CAZ

0.6%

1.5%

Source: Cim Audimetrie, North, all day, 4+, live+6

TV Kids Channels

Audience Share

Market Share

VTMKZOOM

7.2%

1.2%

Kadet

0.3%

Launched dec’15

Nickelodeon

9.2%

1.2%

Nick Jr

6.7%

0.6%

Disney

6.5%

0.8%

Source (TV):  Cim Audimetrie, North, 6am-20pm, 4-14, live+6

 

Name of the radio stations commercialised: 

 

Channel Name

Audience Share

Market Share

Qmusic

13.4%

29.7%

Joe

8%

10.2%

Other:

Other media commercialised

Internet    

VOD offer

Yes

Catch-up service

Yes

 
 

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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