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RTL / Ad Alliance NL

Type: TV

Country: Netherlands

Address: Postbus 15100 – 1200 LT Hilversum

Phone: +31 35 711 38 74

Website: https://adalliancenl.nl/

Stakeholders: RTL Group

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 623

Contact details

CEO of the sales house/Head of Sales dpt

Name: Sven Sauvé

Title: Chief Executive Officer RTL

Contact person

Name: Cindy Borrenbergs

Email: [email protected]

Reference person

Sven SauvéCEO RTL

Ton RozestratenCOO Ad Alliance

Barry Doodeman, Sales Director 

Carla der KinderenHead of Marketing

Mirte van DeursenHead of Research

Kim KoppenolHead of Communication / PR

Marjolein van der LindenHead of European Affairs / Head of Legal

Carla der KinderenHead of Pricing / Revenue Optimisation

Gijs van BeekHead of Digital / Head of Special Ads or Special Formats

Esther TrompHead of Planning

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

RTL4

13.8%

25.7%

RTL5

2.1%

4.6%

RTL7

4.0%

5.2%

RTL8

2.3%

3.7%

RTL Lounge

0.1%

0.2%

RTL Crime

0.3%

0.4%

RTL Z

0.9%

1.4%

RTL Telekids

N/A

N/A

Source (TV):  Audience share: timeslot all day, target group 13+, source SKO / Market share: source Nielsen Media Research full year 2017

Other activities

 

Other media commercialised

  Internet

VOD offers:

Yes: Videoland and NL Ziet

Catch-up service:

Yes: RTL XL

Any other platform/application/service worth mentioning:

Yes: Live Entertainment and Ventures

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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