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TV4 AB

Type: TV

Country: Sweden

Address: Tegeluddsvägen 3 – 11579 Stockholm

Phone: +46 708 27 17 71

Website: https://annonsera.tv4.se/in-english/

Stakeholders: Bonnier AB

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 500

Contact details

CEO of the sales house/Head of Sales dpt

Name: Casten Almqvist

Title: Chief Executive Officer & President

Contact person

Name: Malin Häger

Email: agneta.er@tv4.se

Telephone: +46 708 27 17 71

Reference person

Function Name
CEO – Head of Bonnier Broadcasting Casten Almqvist
COO - Head of Sales house Mathias Berg
Sales Director Malin Häger
Deputy Sales Director Fredrik Lamotte
Director of Sales and Business development Mikael Ekelöf
Business Director TV Linda Nordenson
Business Director Digital Media David Matsson
Business Director Sponsorship & AFP Ove Hansson
Head of Creative Sales Karin Törnkvist
Head of Scheduling and Program Planning Jannike Croona Broman
Head of Channel Fredrik Arefalk
Head of Distribution David Österlund
Head of European Affairs Ulrika Jensen
Head of Growth Business Carola Lundell
Sales insight & research Manager Sara Hagelbäck
Sales Strategy & B2B Manager Ulrika Berg

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

TV4

20,4%

N/A

Sjuan

4,1%

N/A

TV4 Sport

0,1%

N/A

TV12 

2,2%

N/A

TV4 Guld

1,1%

N/A

TV4 Fakta

1,0%

N/A

TV4 Komedi

0,1%

N/A

TV4 Film

0,5%

N/A

Cmore

1,1%

N/A

SourceAdvantedge, SIFO RM, 2016, gross figures, target group 3-99

Other:

Commercialise other media:

OTT     SVOD    

Sell advertising on channels’ websites:

Yes

Sell advertising on behalf of other website owners:

No

VOD offers:

 TV4 Play, cmore.se, csports.se

Catch-up service:

TV4 Play

Other platform / application / service:

fotbollskanalen.se, koket.se, tv4.se

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

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1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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