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Vlaamse Audiovisuele Regie

Type: TV & Radio

Country: Belgium

Address: Tollaan 107 - 1932 Sint-Stevens-Woluwe

Phone: +32 2 716 34 11

Website: http://www.var.be

Stakeholders: VRT

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 45

Contact details

CEO of the sales house/Head of Sales dpt

Name: Saskia Schatteman

Title: Chief Executive Officer

Contact person

Name: Geert Vansant

Email: geert@var.be

Telephone: +32 2 716 34 45

Reference person

Saskia SchattemanCEO / Head of Marketing / Head of Communication / PR

Rudi JanssensHead of Sales (Radio) / Head of Pricing / Revenue Optimisation

Paul DriesenHead of Sales (TV) / Head of Pricing / Revenue Optimisation

Anny Wuyts, Head of Research / Head of European Affairs / Head of Legal / Head of Pricing / Revenue Optimisation

Stéphanie VerschuerenHead of Digital / Head of Special Ads or Special Formats

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

Canvas

6.2%

0.5%

Een

32.4%

6.0%

Source (TV): Audience shares: Cim Audimetrie, North 15+, Mon-Sun, 17-24h, 2017, currency: live+7 with guests / Market shares: Nielsen MDB, 2017 North

 

 

Name of commercialised radio stations:

 

Channel Name

Audience Share

Market Share

Radio 1

7.9%

8.6%

Radio 2

31.1%

12.1%

MNM

9.6%

12.4%

Studio Brussel

12.4%

23.1%

Source (RADIO): Audience shares: Cim Radio, North 12+, Mon-Sun, 5-5h, 2016 (W2017 1-3) / Market Shares: Nielsen MDB, 2017 North

Other:

Commercialise other media:

No

Sell advertising on channels’ websites:

Yes: Via Pebble Media (1/3 = VAR)

Sell advertising on behalf of other website owners:

VAR: No; Pebble Media: Yes

VOD offers:

No

Catch-up service:

VAR: No; VRT: Yes

Other platform / application / service:

VRTNU (online catch-up service)

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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