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Goldbach Media Austria

Type: TV

Country: Austria

Address: Laimgrubengasse 14 – AT-1060 Wien - Austria

Phone: + 43 1 370 88 08 0

Website: https://goldbach.com/at/de/advertiser/tv

Stakeholders: Goldbach Group AG

Status of the company: Independent

Type of company: Private

Number of employees: 40

Contact details

CEO of the sales house/Head of Sales dpt

Name: Josef Almer

Title: Managing Director

Contact person

Name: Alexandra Kern

Email: [email protected]

Reference person

Head of Sales: Ralf Schalkhammer

Head of Marketing: Birgit Maier

Head of Research: Katharina Almer

Head of Communication / PR: Birgit Maier

Head of European Affairs / Head of Legal: Philipp Stamm (Goldbach Group AG)

Head of Pricing / Revenue Optimisation: Katharina Almer

Head of Digital: Wolfgang Pernkopf

Head of Special Formats: Alexandra Kern

Managing Director Digital: Alexander Leitner

Director Product & Partner Management: Florian Moritz

Market data

Ownership/status of the TV channels commercialised by the sales house: Private
 
Type of TV channels commercialised by the sales house: Combination of Free-to-air & Thematic
 
Names of TV channels commercialised by the sales house: Nickelodeon Austria, Nicknight Austria, Comedy Central Austria, DMAX Austria, SPORT1 Austria and TLC Austria
 
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): https://goldbach.com/at/de/advertiser/online-display/best-of-umfelder
Video streaming services (VOD, catch-up): Goldbach Instream, Goldbach Outstream and Goldbach Connected TV Spots, partnerships with: Dailymotion, smartclip, Heute.at, DMAX, TLC, Comedy Central, A1, Cineplexx, Kronehit and many more.
Outdoor: DOOH
Other: Mobile, smart TVs, cross-media: Goldbach SynchScreen

 

Audience share of the channels commercialised by your sales house
Goldbach Total (linear TV): 0.198%
Source: AGTT/GfK TELETEST; Evogenius Reporting; Average Rating%, 01.01.2020-31.12.2020; Population 3+, 03:00-03:00, personengewichtet; Nutzungsfilter; Standard
Total (linear TV + VOSDAL): 0.202%
Source: AGTT/GfK TELETEST; Evogenius Reporting; Average Rating%, 01.01.2020-31.12.2020; Population 3+, 03:00-03:00, personengewichtet; Nutzungsfilter; Standard
 
Sales house’s market share:
Goldbach Total (TV): 1.5%
Source: AGTT/GfK TELETEST; Evogenius Reporting; Market Share%, 01.01.2020-31.12.2020; Population 3+, 03:00-03:00, personengewichtet; Nutzungsfilter; Standard

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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