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request centre

 

Concept:

egta members can contact the team each time they have a question related to television/video or radio/audio advertising.

In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.


How does it work?

egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.

 

All years202020192018

Type of request


Keywords

egta's COVID Barometer (TV)

17 September 2020

The barometer includes data for March-August 2020:

-       Comparable market-level data on advertising dynamics – monthly TV ad spend per market in 2020 vs 2019

-       Trends in key advertising sectors – monthly TV ad spend per sector and sector weight in 2020 vs 2019

Download

egta's COVID Barometer (RADIO)

17 September 2020

The barometer includes data for March-August 2020:

-       Comparable market-level data on advertising dynamics – monthly radio ad spend per market in 2020 vs 2019

-       Trends in key advertising sectors – monthly radio ad spend per sector and sector weight in 2020 vs 2019

Download

Request on digital ad formats (TV)

14 September 2020

Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure

DownloadPreview

Request on Dynamic Pop-up (self-promo) optimal frequency

29 June 2020

The request looks into dynamic pop-up/banners that appear on the TV screen announcing the next program or schedule changes etc. These self-promo messages generally appear just for a few seconds in some sort of creative box, pop-up or banner as an overlay to the ongoing programme.

DownloadPreview

RADIO LOCKDOWN SALES TACTICS

24 June 2020

This egta compilation is focused on the commercial side of the radio business and specifically on the immediate responses of radio sales teams to the challenges associated with the COVID-19 crisis during the spring of 2020.

 

In this overview we have grouped the insights gathered from egta members into the following categories:

  • CLIENT RETENTION TACTICS – how to keep advertisers on air;
  • PROSPECTION TACTICS – new categories, new advertisers, new approaches to business development;
  • COMMUNICATION WITH CLIENTS AND PROSPECTS during a lockdown. 

Download

Radio initiatives in times of COVID: Ideas for Your Radio Station

29 May 2020

Cases and examples of initiatives taken by radio companies during the COVID crisis. Includes cases in area of Music & concerts, Helping the community, local businesses, supporting essential workers, Entertaining listeners & their families and Bringing listeners together.

Download

The impact of COVID: egta Strategy Toolkit

27 May 2020

Early on in the COVID crisis, the egta team launched this unique tool to help your teams stay informed, inspired and prepared to take the necessary emergency measures to tackle the crisis and prepare the industry for its future recovery. This document compiles ideas on business tactics to retain existing clients, special packages, general trends in programming, new formats and content, initiatives for viewer and listener retention and much more.

Download

Request on VOD Ad Tech Solutions

25 May 2020

The request looks into different solutions/systems/providers that are being used on video on demand (VOD) platforms.

 

DownloadPreview

Request on communication about the lockdown

20 May 2020

egta request on exploring the communication about the end of the lockdown

Download

Request on Planning & Yield Management Software (TV)

1 May 2020

Request recommending software for total video planning and yield management/price optimisation.

DownloadPreview

egta request on effects of COVID on radio listening

1 April 2020

egta compilation of figures of rado listening during the COVID pandemic

Download

Request on members' audio ad servers and SSP providers (RADIO)

1 April 2020

Overview of  audio ad servers and SSP egta radio members are using

Download

Request on impact of COVID-19 and lockdown measures on the radio audience measurement (RAM) across Europe (Radio)

25 March 2020

The immediate impact of lockdown measures on the radio audience measurement largely depends on data collection methodology and and data reporting period. This summary offers insights from various markets and their approach.

 

Download

Request on workflow software (TV)

28 February 2020

This request looks into the platform/provider/application that sales house is using for workflow airtime sales contracts.

DownloadPreview

Request on Total Video Offer (TV) - Unification

24 February 2020

The request gathers insights from various markets where multi-screen offers are available (linear TV & on-line video)

DownloadPreview

 

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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