egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Type of request
Request on impact of COVID-19 and lockdown measures on the radio audience measurement (RAM) across Europe (Radio)
25 March 2020
The immediate impact of lockdown measures on the radio audience measurement largely depends on data collection methodology and and data reporting period. This summary offers insights from various markets and their approach.
Request on workflow software (TV)
28 February 2020
This request looks into the platform/provider/application that sales house is using for workflow airtime sales contracts.
Request on Total Video Offer (TV)
24 February 2020
The request looks into the insights from various markets where multi-screen offers are available.