Information on TV advertising in Europe and beyond
In this section you will find a description of the TV landscape across more than 40 markets, offering a brief look into how different markets are developing. In addition to these general market profiles, a restricted access area for egta members offers a more detailed overview of national advertising markets, market structure and major market players, adspend evolution across media, advertising sectors and actors, pricing and sales methods, legislative background, overview of TV and audiovisual measurement methods, sales organisations structure, etc.
- Is a highly valuable resource for use throughout your sales house
- Provides the knowledge you need to prepare marketing and sales strategies, client negotiations and benchmarking
- Is the only product on the market to deliver exhaustive information on the technical, regulatory and marketing factors that influence evolutions in the price of advertising throughout Europe and beyond
- Provides you with an enhanced interface and functionalities, including export to Excel or PDF and comparisons across markets.