Collection of Creative Radio Cases
About
This collection of cases is a celebration of the great work radio and audio can do, and the powerful contribution they make to the broader creative ecosystem. For brands, this serves as both inspiration and a call to action – to collaborate with radio and audio broadcasters to harness the full potential of audio to create impactful, tailored, and contextually relevant advertising solutions.
The success of the McDelivery dynamic audio campaign was exceptional, delivering impressive business and brand metric results.
Radio gave Cadbury a unique platform to be both locally personal and nationally relevant. In a world dominated by visual media, Cadbury Snack’s“ audio-first election” cut through by simply sounding different.
In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health.
With growing AI adoption in the newsroom, Eurozet is transforming its approach to content and audience engagement. By combining centralized technology with AI-driven workflows, Eurozet has created a consistent multi-platform media operation.
The Hyundai and East Coast Radio campaign was strategically developed to drive excitement, boost listener participation, and embed Hyundai’s brand into an immersive experience.
The East Coast Radio Summer Body Bootcamp demonstrates how radio creates genuine brand connections, inspires action and delivers measurable marketing results.
Radiocentre Ireland’s study demonstrates that audio advertising is a vital tool for brands aiming to increase mental penetration, expand their network of associations, and improve their share of mind.
Ster’s neuro-research, conducted in partnership with Unravel Research, explored the impact of repeated TV and radio commercials on consumer behaviour.
The scratch ticket Win for Life made an impressive comeback. A fresh look, improved gameplay experience, and a campaign that seamlessly resonated with a wide audience dispelled any doubts and regained their trust.
Thanks to a consistent communication strategy, a strong auditory identity, and smart radio spots, STIHL achieved an impressive +81% growth in brand attribution in just two years.
Rather than engaging in a price war, the telecom company chose to reposition itself as the fiber provider of the future. Their key to success? A clear strategy, a powerful media plan, and a catchy campaign that struck a chord with their audience.
26 briefcases, 26 voices, and a prize pool of €100,000 – that’s 538 Voice Hunt. The National Postcode Lottery, Talpa Network, and Abovo Media joined forces for this exciting and captivating radio game in the Netherlands.
IKEA Switzerland successfully leveraged radio advertising as a core component of its media strategy to drive customer engagement, store visits, and sales.
Swiss Radioworld and CH Media, in collaboration with the Verband Schweizer Privatradios (VSP) and Radios Régionales Romandes (RRR), launched a comprehensive marketing campaign titled “Real Talk” to promote the advantages of radio advertising in Switzerland.
RadioADMaker is a platform created by the German radio station Radio Gong. This platform enables anyone to create, produce, and book an audio spot within 3 minutes. It is a response to the perception clients often have that radio campaigns are difficult to create and buy.