In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound.

Considering FMCG has been one of the hardest categories to convert to audio, P4 Radio Group decided to build evidence that would change that, starting with Norway’s largest FMCG advertiser.

Belgian radio won business from a brand that had never considered the medium. The strategy? Creative partnerships that turned product features into experiential activations.

Belgian radio stations won McDonald’s ‘Air McDo’ summer campaign by doing what they do best: making a global concept feel local, emotional, and impossible to ignore.

Retail budgets tend to flow toward TV because supermarkets view advertising as primarily visual. Carrefour’s Win de Folder campaign challenged this assumption by making their weekly flyer, already a visual medium, the subject of audio content.

‘Power of Audio’ delivers a compelling argument for the role of audio in integrated marketing strategies. The creative campaign offers both inspiration and evidence that audio deserves strategic consideration as a primary channel capable of driving significant business impact.

Radio is not only a daily companion, but also a powerful connector. When radio speaks, millions around the world listen simultaneously, creating collective experiences that turn awareness into action.

For brands seeking to maximise their media investment, CRA Audio ID delivers a compelling proposition: access to Australia’s largest commercial audio audience through a single, efficient platform that combines scale, quality, and measurable results.

Hartwall, one of Finland’s leading beverage brands, and Sanoma, a major multimedia house, transformed bad weather into a nationwide cultural celebration through creativity and radio-led innovation.

When Finnish meat producer Atria launched Wilhelm Hujoppi – an extra-long wiener – they needed a campaign that would make the product’s unique selling point impossible to ignore.

The success of the McDelivery dynamic audio campaign was exceptional, delivering impressive business and brand metric results.

Radio gave Cadbury a unique platform to be both locally personal and nationally relevant. In a world dominated by visual media, Cadbury Snack’s“ audio-first election” cut through by simply sounding different.

In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health.