Hartwall, one of Finland’s leading beverage brands, and Sanoma, a major multimedia house, transformed bad weather into a nationwide cultural celebration through creativity and radio-led innovation.

When Finnish meat producer Atria launched Wilhelm Hujoppi – an extra-long wiener – they needed a campaign that would make the product’s unique selling point impossible to ignore.

The success of the McDelivery dynamic audio campaign was exceptional, delivering impressive business and brand metric results.

Radio gave Cadbury a unique platform to be both locally personal and nationally relevant. In a world dominated by visual media, Cadbury Snack’s“ audio-first election” cut through by simply sounding different.

In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health.

With growing AI adoption in the newsroom, Eurozet is transforming its approach to content and audience engagement. By combining centralized technology with AI-driven workflows, Eurozet has created a consistent multi-platform media operation.

The Hyundai and East Coast Radio campaign was strategically developed to drive excitement, boost listener participation, and embed Hyundai’s brand into an immersive experience.

The East Coast Radio Summer Body Bootcamp demonstrates how radio creates genuine brand connections, inspires action and delivers measurable marketing results.

Radiocentre Ireland’s study demonstrates that audio advertising is a vital tool for brands aiming to increase mental penetration, expand their network of associations, and improve their share of mind.

Ster’s neuro-research, conducted in partnership with Unravel Research, explored the impact of repeated TV and radio commercials on consumer behaviour.

The scratch ticket Win for Life made an impressive comeback. A fresh look, improved gameplay experience, and a campaign that seamlessly resonated with a wide audience dispelled any doubts and regained their trust.

Thanks to a consistent communication strategy, a strong auditory identity, and smart radio spots, STIHL achieved an impressive +81% growth in brand attribution in just two years.

Rather than engaging in a price war, the telecom company chose to reposition itself as the fiber provider of the future. Their key to success? A clear strategy, a powerful media plan, and a catchy campaign that struck a chord with their audience.

26 briefcases, 26 voices, and a prize pool of €100,000 – that’s 538 Voice Hunt. The National Postcode Lottery, Talpa Network, and Abovo Media joined forces for this exciting and captivating radio game in the Netherlands.

IKEA Switzerland successfully leveraged radio advertising as a core component of its media strategy to drive customer engagement, store visits, and sales.