Radiocentre Ireland’s study demonstrates that audio advertising is a vital tool for brands aiming to increase mental penetration, expand their network of associations, and improve their share of mind.

Ster’s neuro-research, conducted in partnership with Unravel Research, explored the impact of repeated TV and radio commercials on consumer behaviour.

The scratch ticket Win for Life made an impressive comeback. A fresh look, improved gameplay experience, and a campaign that seamlessly resonated with a wide audience dispelled any doubts and regained their trust.

Thanks to a consistent communication strategy, a strong auditory identity, and smart radio spots, STIHL achieved an impressive +81% growth in brand attribution in just two years.

Rather than engaging in a price war, the telecom company chose to reposition itself as the fiber provider of the future. Their key to success? A clear strategy, a powerful media plan, and a catchy campaign that struck a chord with their audience.

26 briefcases, 26 voices, and a prize pool of €100,000 – that’s 538 Voice Hunt. The National Postcode Lottery, Talpa Network, and Abovo Media joined forces for this exciting and captivating radio game in the Netherlands.

IKEA Switzerland successfully leveraged radio advertising as a core component of its media strategy to drive customer engagement, store visits, and sales.

Swiss Radioworld and CH Media, in collaboration with the Verband Schweizer Privatradios (VSP) and Radios Régionales Romandes (RRR), launched a comprehensive marketing campaign titled “Real Talk” to promote the advantages of radio advertising in Switzerland.

RadioADMaker is a platform created by the German radio station Radio Gong. This platform enables anyone to create, produce, and book an audio spot within 3 minutes. It is a response to the perception clients often have that radio campaigns are difficult to create and buy.