Collection of Creative Radio Cases
About
This collection of cases is a celebration of the great work radio and audio can do, and the powerful contribution they make to the broader creative ecosystem. For brands, this serves as both inspiration and a call to action – to collaborate with radio and audio broadcasters to harness the full potential of audio to create impactful, tailored, and contextually relevant advertising solutions.
FitRadio placed Gyros & Grill Bistro’s high-protein message inside 13 local gyms and drove a 20% uplift in core product sales within two weeks.
Atmedia used radio to triple Polcz Food’s website traffic and deliver a 74% in-store sales lift in just two weeks.
aireal provides infrastructure designed to address fragmentation across the audio value chain and to simplify programmatic activation for publishers.
By simplifying access to premium audio inventories and putting control back into the hands of buyers, platforms like adpaq are helping audio take its rightful place in the modern digital media mix.
In collaboration with neuro-marketing agency Unravel, Talpa Media has produced the scientific proof that audio does not just complement TV. It actively reactivates it, reconstructing visual brand memories in the consumer’s mind through sound.
Considering FMCG has been one of the hardest categories to convert to audio, P4 Radio Group decided to build evidence that would change that, starting with Norway’s largest FMCG advertiser.
Bauhaus used Finland’s election night to launch “Hintavaalit”, a branded comedy programme focused on price messaging. Sanoma promoted it across TV, streaming, print, and radio to maximise reach. The format turned a retail price theme into entertainment during a high-attention national viewing moment.
Belgian radio won business from a brand that had never considered the medium. The strategy? Creative partnerships that turned product features into experiential activations.
Belgian radio stations won McDonald’s ‘Air McDo’ summer campaign by doing what they do best: making a global concept feel local, emotional, and impossible to ignore.
Retail budgets tend to flow toward TV because supermarkets view advertising as primarily visual. Carrefour’s Win de Folder campaign challenged this assumption by making their weekly flyer, already a visual medium, the subject of audio content.
RMB has created Blue as a single transition brand that signals purpose-driven marketing strategy to both citizens and advertisers.
‘Power of Audio’ delivers a compelling argument for the role of audio in integrated marketing strategies. The creative campaign offers both inspiration and evidence that audio deserves strategic consideration as a primary channel capable of driving significant business impact.
Radio is not only a daily companion, but also a powerful connector. When radio speaks, millions around the world listen simultaneously, creating collective experiences that turn awareness into action.
For brands seeking to maximise their media investment, CRA Audio ID delivers a compelling proposition: access to Australia’s largest commercial audio audience through a single, efficient platform that combines scale, quality, and measurable results.
Hartwall, one of Finland’s leading beverage brands, and Sanoma, a major multimedia house, transformed bad weather into a nationwide cultural celebration through creativity and radio-led innovation.