This online session focused on how the belgian sales house RMB worked with RTBF and the channels it represents to include subtitled and audio-described commercials in regular ad breaks. RMB showcased how accessibility was written into specs, systems and workflows so that accessible assets from advertisers and agencies can be received, trafficked and aired alongside standard spots.
Key topics included:
- where sales houses fit in the accessibility chain
- how easy and affordable it actually is to make it happen
- which responsibilities they share with advertisers and agencies
- the practical questions to sort out before opening their own inventory to accessible campaigns.
Opening TV Inventory to Accessible Ads: Inside RMB’s Step-by-Step Process
Valérie Janssens, Director Media, Data & Tech, RMB