This expert session with Steven Golus focused on how key types of AI are transforming today’s advertising ecosystemand how AI can help unlock new commercial opportunities, enhance campaign performance, and optimise monetisation strategies across TV, audio, and digital touchpoints.
Key topics
- AI Foundations: Understanding the main categories of AI and their evolving role in the media and advertising value chain.
- Machine Learning: Predictive models for audience targeting, lookalike modelling, and programmatic yield optimisation.
- Deep Learning: Neural networks for ad fraud detection, cross-platform creative optimisation, and content recognition.
- Natural Language Processing (NLP): Sentiment analysis, contextual targeting, and conversational AI for client interfacing.
- Generative AI: Tools for automating ad copy, visuals, video, and audio asset creation.
- Agentic AI: Exploring autonomous systems driving campaign management, inventory trading, and media buying automation.
- Looking Ahead: Practical integration strategies, ethical considerations, and the business implications for ad sales, monetisation models, and client partnerships.