Key topics covered:

• Two key KPIs for assessing the carbon footprint of online and offline campaigns and benchmarking media on a consistent basis, presented by Estelle Reale, Clément Cordeiro, and Quentin Le Viol (DK)
• Finland’s approach to applying the GMSF’s concrete recommendations and joint industry solutions, presented by Jonne Ansamaa (Sanoma)
• CBC/Radio-Canada’s sustainability work and CarbonIQ Emissions Calculator, presented by Mark Mandato