International benchmarking
Got a question? Come to us
egta members can contact the team each time they have a question related to television/video or radio/audio advertising. In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members’ questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a give and take basis. The results of surveys conducted by our team are made available to members who participated in the questionnaire.
If you your company did not participate in a given survey, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Need more information?
Contact the egta team.
Questions/topics
Insights on whether digital simulcast listeners have different listening habits/peaks compared to the live FM ones and what is the incremental reach of digital simulcast radio listening to FM broadcast.
Questions/topics
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Questions/topics
Compilation of research, insights, case studies, and tips to help you tap into FMCG budgets.
Questions/topics
A compilation of the latest studies on how attention is measured in radio and audio – and why it matters.
Questions/topics
1. What is the time band of prime time?
2. How are advertising breaks distributed within an hour of broadcast during prime time?
3. When do advertising breaks occur during prime time? (before, during and/or after a program?)
4. What is the average number of ad breaks per hour during prime time?
5. Does the placement of ad breaks vary by program type, program length or moment of the day?
6. Do you have any rules on which programme never get interrupted by an ad break?
7. What is the average duration?
8. Does the length vary by program type, program length, time of the day?
9. Is there a legally defined maximum duration of commercials per hour?
10. Do you have any limits (self-imposed, or by law), regarding two clients from the same sector within the same ad break?
Questions/topics
1. Has your sales house had any experience with gaming advertising (e.g. product placement or ads in and around mobile games, console games, or PC games)?
1.A. If yes, can you please describe your experience/offering? For example: What kind of offering & campaigns have you run?
1.B. If yes, what was the outcome of the campaign/s? Can you share any KPIs?
2. Has your sales house had any experience with ads in e-sports events or gaming streams (such as on Twitch or own platforms)?
2.A. If yes, can you please describe your experience/offering? For example: What kind of offering & campaigns have you run?
2.B. If yes, what was the outcome of the campaign/s? Can you share any KPIs?
3. Has your sales house had any experience with creating custom games, for clients or your own brand?
3.A. If yes, can you please describe your experience? What type of games were created?
Questions/topics
| 1. What does your sales team have in their portfolio (TV/ Radio / digital). How are they structured – in siloes or integrated? |
| 2. How often do you brief your sales team on |
| Weekly, Monthly, Less |
| Programming |
| Pricing |
| Commercial Offers |
| Current Budget Revenues |
| Market Trends and Competitive Analysis |
| TV Inventory |
| 3. Where does your TV sales team typically meet for briefings? Online? In your offices? |
| 4. Who briefs your sales teams ? Is it the Top management directly or the Sales Director? |
| 5. Do you organize meetings with other departments, and if so, which ones and how often? |
| 6. Do you get any feedback from the sales people during the meetings regarding their current projects and/or afterwards? |
| 7. Ideas how to empower the sales team |
Questions/topics
The compilation of TV sales presentations & decks is available to participants via Dropbox. Please reach out to the TV team, [email protected], for access.
Questions/topics
Insights on how to prove attribution for radio campaigns and how radio drives web traffic and works for D2C brands.
Questions/topics
Questions included in the survey:
- In your market, is gambling advertising allowed, allowed with restrictions, or completely banned?
- If restricted, can you describe them?
- Do you have voluntary code of conduct (self-regulation) to ban or restrict gambling advertising in your market?
- Do you apply a sector index for gambling?
- If yes, what is the index (with 100=reference ad price)
- Has the price for gambling ads increased or decreased over the past 3 years compared to other indexes?
- Any other relevant info on pricing (e.g. no specific index but the allowed timebands are more expensive)?
- For the gambling sector, what is ad revenue split between spot ads and other formats such as sponsorships?
- If gambling is allowed (with/without restrictions), since which year?
- Did you adapt restrictions or pricing conditions over time?
- If so, can you describe the changes made and the reason why?
Questions/topics
Questions included in the survey:
- Are there ad-skipping restrictions in place in your market?
- In your country, are there any legal or other restrictions in place to prevent fast-forwarding through commercial breaks during time-shifted or on-demand viewing of TV content? If so, how are these restrictions applied? E.g. Legislation that would prevent an operator from blocking “fast forward” OR restrictive solutions imposed by individual telco operators?
- If measures to prevent ad-skipping are in place, how is viewership of these ads tracked? (Data collection will differ depending on whether e.g. only fast-forwarding is disabled or if a solution with inserted ads is implemented)
- If no formal restrictions currently exist:
- Is there potential for introducing measures to prevent fast-forwarding of ads during time-shifted or on-demand viewing in your market?
- If so, who is the driving force (broadcaster or telcos?), and which measures are most likely to be implemented?
Questions/topics
Questions in this survey include:
- Reference spot length for linear and streaming
- 2. What is your main commercial target group? (the reference target group on your rate card?)
eg. 14-49 y. - Comments