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Event details

Marketing & Sales Meeting

6 October 2022 - Stockholm, Sweden

Hotel Hilton Slussen

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About the event

What 

Directors and Heads of Marketing, Sales and Pricing from TV and radio sales houses from around the world will gather here to learn from best practices in pricing strategies, data management, and ad sales innovation. If your job is to understand the latest evolutions in our advertising industry on these topics, this is the place to be!  

The conference will tackle a variety of topics:

 

TV: How to leverage declining viewing to create opportunities for tomorrow’s TV

  • Unifying TV and video – sales, pricing and marketing strategies
  • Following audiences in the streaming world – new business models for sales houses
  • Rethinking VOD’s role in the media mix - packaging of offers and windowing strategies

 

RADIO: Ad sales, marketing & non-spot revenues for radio

  • Automation & innovations in ad sales – making radio & audio easier to buy
  • Raising the profile of radio – getting new clients on board
  • Unlocking radio’s non-spot potential – best practice in sponsorships & promotions

 

When

 
6 OCT 2022 (THU, 08:30 AM to 4:30 PM): Main conference - TV & radio session running in parallel.

 

5 OCT 2022 (WED, 7:30 PM): Networking dinner at the hotel's restaurant: Panorama at each participant's costs - more info coming soon.
 
For egta Board members only:
Board dinner on Thursday 6 October, 7:30 PM (location TBC)
Board meeting on Friday 7 October, 8:30 AM - 1:30 PM at TV4 office (Tegeluddsvägen 3 - 115 79 Stockholm)
 

Where

 

Hotel Hilton Slussen

Guldgränd 8

104 65 Stockholm

 
Registration process - Please tick sub-event boxes on the left of this page.
If you haven't recieved a confirmation email within a week, please contact [email protected] to confirm your registration.
 

Hotels

 
1. Hotel Hilton Slussen (conference venue)

Guldgränd 8 - 104 65 Stockholm

120 rooms available until 6 August 2022
 
Booking link INCLUDING networking dinner for participants on the day before (Wednesday 5th October)
Booking link without dinner 
 

Other hotels nearby 

more info coming soon 

Other information

With thanks to our partners: 

 

                     

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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