egta press room
Please find below the most recent press releases published by egta, as well as all information regarding the association, should you need to mention the association in an press article or similar.
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Latest Press releases
Global TV champions accessibility
The focus of the 27th edition of World TV Day is accessibility and TV’s commitment to being accessible to all. While Total TV is accessible anytime, anywhere, and on any device, it should be equally accessible to anybody, irrespective of one’s vision or hearing ability. This commitment to greater inclusion and accessibility is necessary not only for TV programming content but for TV advertising content too.
21 November 2023
TV around the world celebrates the power of attention
TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds.
21 November 2022
EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and Data
Launched this year by CIMM and egta, the Exchange brings together international industry organizations to discuss latest global audience measurement innovations, initiatives and solutions. CIMM, egta, EACA and WFA to host next event on November 29 with speakers from NBCU, GroupM, Dentsu, Havas, Publicis, Attention Council, OpenAP, Omnicom, Unilever, PepsiCo, Deutsche Telekom, ANA, ISBA and more
15 November 2022
