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Event details

Online talk with Veed - Understanding FAST channels

9 November 2022 - ONLINE ZOOM MEETING


About the event

Online talk with veed -  Understanding FAST channels: their role, importance, business model
When: Wednesday 9 November 2022 - 3:00-3:45 PM CET
  • An overview of the development of FAST channels in different markets: is it eating the linear advertising cake?
  • Understanding the distribution pipelines of FAST channels.
  • US vs Europe: current mapping and future outlook of the evolution of FAST channels in the total video ecosystem
  • What are the challenges when launching and running a FAST channel?
  • How do FAST platforms generate new revenue streams?
  • The opportunity for personalisation: How it improves the viewing experience and how it can allow to leverage targeting on FAST platforms to attract new types of brands to video advertising?
  • Future outlook: What’s ahead for FAST channels? What are the missing elements to leverage fully the opportunity offered by them?

Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact Paulina at [email protected].

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The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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