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Event details

TV Masterclass with Steven Golus

22 April 2024 - 24 April 2024 - Brussels, Belgium

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About the event

TV Masterclass with Steven Golus


This year, we are excited to host a three-day, in-person training program led by Steven Golus, a celebrated trainer and media consultant. During the three days, Steven will cover the most pressing topics of today’s media & advertising landscape

WHEN: Monday 22 April (from 12:00) to Wednesday 24 April (until 14:00)

COST: € 2200 - includes 2 dinners (Mon & Tue nights), 3 lunches and training material, hotel and flights are not included. 

Please send invoicing information to [email protected]  (limited capacity - 35 places). 


Course overview:

1. Opening session: Refresher on AD formats, OTT ecosystem, ad serving, cookies, pixels, tags, data, and programmatic.
2. Data Platforms: How marketers and publishers leverage DMP, CDP and Clean Rooms to target customers in a more private, safe and effective manner.
3. Advanced TV measurement: Overview of innovations in currency space by Nielsen, VideoAmp, iSpot, Comscore, and others.
4. The future of cookie: Review of post-third-party cookie solutions including the privacy sandbox, distributed IDs, and other publisher-led solutions.
5. All about Google: Understanding Google’s structure, offerings, clientele, and how their ad tech pieces fit together.
6. Retail media: Trends, ecosystem, and monetisation methods for major players.
7. FAST: Review of the FAST landscape, major players, content acquisition, and monetisation strategies.
8. AI: Opportunities in artificial intelligence and what it means for media companies 

The modules will feature expert guest speakers from the media and advertising ecosystem.

Additionally, the topic of AI opportunities for media companies will be covered. Each module will be enriched with a speaker from a leading media company or an expert from the media ecosystem.

Steven’s dynamic approach to training, combined with his extensive industry experience, makes learning both effective and engaging. His interactive style, familiar to many egta members from previous masterclasses on digital advertising, ensures an inspiring and impactful learning experience.


Why attend?

  • Exclusive interactive learning: Hands-on sessions in a small group tackling the most important advertising and media trends.
  • Networking opportunities: Connect with your industry peers and experts from across the world during the training and at the evening dinners organised by egta.
  • Limited availability: Secure your spot by registering. As the number of seats is limited to 35, registrations are on a first-come, first-served basis.

About Steven

Throughout his career, Steven held senior positions at pioneering digital advertising organizations. Before starting his training business, Steven served as General Manager, Go-to-Market, for DataXu. Before DataXu, Steven served as VP of Sales Strategy at DoubleClick, where he focused on bringing advertiser and publisher tools to market, created a strategic consulting practice, and was part of the team that developed and launched DoubleClick’s optimization technology. Upon DoubleClick’s acquisition by Google in 2007, Steven led sales integration activities between the two organizations.


Having noticed a gap in recent years across large media companies and ad agencies transitioning from linear to digital, Steven shifted his focus from operator to trainer and consultant. With an interactive and conversational style that participants truly enjoy, Steven now trains ad technology firms, publishers, ad agencies, and advertisers on all facets of digital advertising. Thousands of sales and marketing professionals and executives and non-sales leaders from A&E, AMC, NBC, ViacomCBS, Discovery, Fox Corp, Facebook, GroupM, Omnicom. IPG, Havas, Dentsu, and Horizon Media have benefited from Steven’s tailored content and distinctive delivery.


Steven graduated from Cornell University and received his MBA from New York University.


Disclaimer: This training is only accessible to egta TV member sales houses

Cancellation policy:

Please consider that this is a self-financed project, with a limited number of participants. If a participant, therefore, cancels his/her participation in a short delay before the start of the training (up to 3 weeks), the fee for the training still has to be paid. Of course, egta will always try to find a solution by reaching out to other egta members and find a last-minute replacement. If such replacement is found, the invoice can be cancelled. If not, the outstanding invoice will have to be paid by the participating company for whom the seat had been kept in the first place.

Other information

Hotel & location 


Masterclass Location

Comet Louise

Address: Place Stéphanie 20, 1050 Brussels

Hotels nearby

We recommend you book a room at the Penta Hotel Brussels City Centre

Address: Chaussée de Charleroi 38 - 1060 Brussels (450 min – 6-min walk to Comet)

Alternative hotels nearby are:

Address: Rue du Prince Albert 2 - 1050 Brussels (400 min – 6-min walk to Comet)

Address: Avenue Louise 91, 1050 Brussels (350 min – 5-min walk to Comet)

Address: Chau. de Charleroi 66, 1060 Brussels (350 min – 5-min walk to Comet)


How do we use your personal information?

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More information can be found in our Website Privacy Policy and Terms & Conditions


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31