What and Why?
An exclusive meeting among top decision-makers from television advertising sales houses to discuss and get inspired by the reality of Nordic/Scandinavian markets (strengths, opportunities and challenges).
A unique opportunity to explore the precious expertise developed by European colleagues and exchange views with the top management of particularly advanced or successful sales houses in relevant markets to the advertising industry, in this case the Nordic/Scandinavian region. The Nordic/Scandinavian media markets are indeed considered to be ahead of their time, digital and mobile savvy, a test bed for many American television and online players, a lab for what some consider to be the future: in short, a market well worth your attention. On this occasion, we shall gather senior decision-makers from key players in the Northern region’s television advertising market, to trigger some interesting, fruitful, informal exchanges of views around key issues for these markets.
The top management of European TV sales houses and their colleagues from the -Nordic/Scandinavian region. In principle, somewhere between 30 and 40 participants – registrations are limited to one person per member sales house, at Senior Management level (ideally C-suite: CEO, CMO, CCO, CFO, CRO, etc.) in order to guarantee a diversity of expertise.
Helsinki, Finland (venue to be confirmed)
Tuesday, 5 Apri 2016
Please note that egta is not taking care of hotel registrations. However, we have negotiated preferential rates with Seurahuone Hotel Helsinki. Should you wish to book your room, please send an email to [email protected]
, including all the necessary information. Contact Paulina
to receive the egta booking code.
Please book your accommodation before 14 March
Please note that there is no cost attached to this -Top Management Cycle - other than your flight, accommodation and possibly your participation in a dinner the night before (still to be confirmed).
N.b. : the Radio edition of the "Top Management Cycle" will take place in Stockholm at the end of April. More information will follow soon.
egta recommends Media Honeypot (partner's event)
egta reminds you about Media Honeypot, a totally independent initiative, to be held in the evening of 5 April and all day on 6 April, also in Helsinki. You can find detailed information on the event’s website: www.mediahoneypot.com. Special prices are available for egta members and friends until 28 February. Don’t hesitate to register!