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Type: TV

Country: Portugal

Address: Avenida Marechal Gomes da Costa, 37 - 1849-030 Lisbon

Phone: +351 351 217 947 000



Status of the company: Owned by the channel

Type of company: Public

Number of employees: 30

Contact details

CEO of the sales house/Head of Sales dpt

Name: Gonçalo Reis

Title: CEO – Board Director

Contact person

Name: Cristina Viegas e Costa

Reference person

Head of Sales: Cristina Viegas

Head of Marketing: Marina Ramos

Head of Research: Vera Roquette

Head of Communication / PR: Marina Ramos

Head of European Affairs / Head of Legal: Cidália Neves

Head of Pricing / Revenue Optimisation:

Head of Digital: João Pedro Galveias

Head of Special Special Formats: Ana Ruano (special commercial formats)

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: RTP1, RTP2, RTP3, RTP Memoria, RTP Açores, RTP  Madeira, RTP Africa, RTP Internacional
Names of radio stations commercialised by the sales house: Antena1, Antena2, Antena3, RDP Africa, RDP Internacional, Antena 1 Madeira, Antena 3 Madeira, Antena 1 Açores
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):, Zig Zag, RTP Arena, RTP Desporto, RTP Noticias
Video streaming services (VOD, catch-up): RTP Play
Other: RTP News app; RTP Play app
Audience share of the channels commercialised by your sales house

Total (linear TV): 16.5%
Source: GFK
Total (linear TV + VOSDAL): 16,7%
Source: GFK
Total (radio): 8.3%
Source: Bareme Radio/Marktest


Sales house’s market share:
Total (TV): 10.4%

Source: Yumi/Mediamonitor
Total (radio): n.a
Source: n.a


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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1050 Brussels (Belgium)
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