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Sky Media DE

Type: TV

Country: Germany

Address: Medienallee 26 - 85774 Unterföhring

Phone: +49 899 958 7167


Stakeholders: Sky plc

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 80

Contact details

CEO of the sales house/Head of Sales dpt

Name: Boris HAUG

Title: Vice President Product & Operations

Contact person

Name: Stanislava BOZOVA

Reference person

Head of Sales: Ralf Hape – VP Media Sales & Client Services

Head of Research: Reiner Mattmann – Head of Media Research

Head of Communication / PR: Julia Buchmaier – Director Corporate Communications

Head of European Affairs / Head of Legal: Jürgen Hofmann – Director Policy, Public & EU Affairs

Head of Pricing / Revenue Optimisation: Boris Haug – VP Products & Operations

Market data

Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Combination of Free-to-air, Paid & Thematic
Names of TV channels commercialised by the sales house: Sky Cinema, Sky Cinema Hits, Sky Cinema Action, Sky Atlantic, Sky Cinema Comedy, Sky Cinema Emotion, Sky Cinema Nostalgie, Sky 1, Sky Krimi Sky Cinema Family, Sky Bundesliga, Sky Sport News HD, Sky Sport HD, Sky Arts, Romance TV, Cartoon Network, Boomerang, Planet, Rock TV, Spiegel TV Wissen and Spiegel TV Geschichte, Jukebox, 13TH STREET, Universal, Syfy, History, Fox, National Geographic, Nat Geo Wild, TNT Film, TNT Comedy, TNT Serie, Deluxe Music, Universal Channel, E! Entertainment, Heimatkanal
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):
Video streaming services (VOD, catch-up): Sky Go, Sky On Demand
Other: Sky AdSmart


Audience share of the channels commercialised by your sales house

Total (linear TV): 3,2% (A3+)
Source: AGF in collaboration with GfK
Total (linear TV + VOSDAL): included in above
Source: AGF in collaboration with GfK
Sales house’s market share
(TV): 4,4%
Source: Nielsen


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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