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Type: TV & Radio

Country: Netherlands

Address: Laapersveld 70 – 1213 Hilversum

Phone: + 31 356 725 522


Stakeholders: State owned

Status of the company: Independent

Type of company: Public

Number of employees: 90

Contact details

CEO of the sales house/Head of Sales dpt

Name: Frank Volmer

Title: General Manager

Contact person

Name: Roel van Santen

Reference person

Head of Marketing: Roel van Santen

Head of Research: Patricia Sonius

Head of Communication / PR: Hester van Rijn

Head of European Affairs / Head of Legal: Paul Visser

Head of Pricing / Revenue Optimisation: Twan de Haan

Head of Digital: Tom van Bentheim

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: NPO1, NPO2, NPO3, Zapp, Zappelin
Names of radio stations commercialised by the sales house: NPO Radio 1, NPO Radio 2, NPO 3 FM, NPO Radio 4, NPO Radio 5, NPO FunX
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): All NPO websites
Video streaming services (VOD, catch-up): NPOGemist, NPO at You Tube
Audio (music streaming services / online radio / podcasts, etc.): All NPO audio
Other: Display ORN (regional public channels)


Audience share of the channels commercialised by your sales house
Total (linear TV): 34,6% (6+)
Source: SKO
Total (linear TV + VOSDAL): NA
Total (radio): 30,8% (10+)
Source: NLO

Sales house’s market share:
Total (TV): 20%
Source: Screenforce
Total (radio): 20%
Source: RAB


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31