egta regularly joins forces with industry partners offering technology solutions targeted to our members needs and knowledge partners to share information across the advertising industry.
VENICE TV AWARD
The winners of the 2022 Venice TV Award have been announced
Thanks to the dedicated work of talented people, the quality of television programming is better today than ever before. The Venice Television Prize recognises that the core of the future of television lies in the development and production of high-quality stories and original content.
Together. We are proud to be TV.
More information here
Future TV Advertising Global
This December, The Future of TV Advertising Global, the leading international advanced TV advertising thought-leadership event returns to Kings Place in London. Bringing the TV advertising industry together, in person, with another A-list line-up of global pioneers from across the sell-side and buy-side as they share their latest thinking and best practice. The event will explore the issues that will shape the next decade.
We now have a clear line-of-sight towards a digital-first television world, and The Future of TV Advertising Global considers the profound implications as streaming takes an ever-larger share of viewing, including audience losses to SVOD (and so advertising) and reduced ‘Opportunities to See’ in many ad-supported streaming services when compared to linear broadcast. Thus, the focus for this year’s event is maintaining reach, maximising the impact of all inventory and eyeballs, and the successful convergence of linear broadcast and streaming (including of course, cross-platform measurement).
egta and GTVG members benefit from 30% discount on the attendance fee. Please contact Ania for the discount code.
For more information and to register click here.
Kantar - Media Trends and Predictions 2023
Our world is rapidly changing. The pandemic dramatically reshaped our lives, and in its wake comes geopolitical instability, global price rises, and increasingly extreme weather. Yet we also sense positive change – a chance for a safer, greener and more stable world powered by new technologies, data and further connectivity.
Our latest Media Trends and Predictions 2023 Report provides a diverse and fascinating view of the global media landscape. This year we focus on five key themes:
- Splintered visions: the future of viewing
- Soaring costs: managing consumer and media inflation
- Data: aiming for better outcomes
- Technology: supercharging media plans and consumer experiences
- The road to net zero
Download the report HERE
egta is always interested in connecting with knowledge and technology partners who offer solutions targeted to our members’ needs with regard to monetising TV/video and radio/audio. Partnership scenarios include speaking and exhibition opportunities at egta events, visibility in our publications, and tailored packages. Please contact Ania Lara at [email protected] for more information.